ABOUT STERLING AUCTIONS

We Believe Quality Shouldn't Cost a Fortune.

Life is expensive. Groceries, rent, utilities — the everyday costs of living add up fast, and for many families and individuals, that means making hard choices about what they can and can't afford. At Sterling Auctions, we think that's simply not fair.
We exist to close that gap. Because at Sterling Auctions, Win Some, Save Some — Always.

Who We Are

Sterling Auctions is a Canadian resale marketplace based in London, Ontario, specializing in returned, undelivered, overstock, and brand-new merchandise sourced from major retailers and distributors. We bring you genuine products — electronics, clothing, appliances, home goods, tools, accessories, and more — at prices that give your budget room to breathe.Through our live auctions on HiBid.com and our fixed-price online store at sterlingauctions.ca, we make it easy to find what you need, when you need it, without overpaying.

Our Mission

Our mission is simple: help everyday people buy the products they need at prices they can actually afford.
With the rising cost of living putting increasing pressure on household budgets, we believe people should never have to choose between their daily necessities and the things that improve their quality of life. Sterling Auctions is here to make sure they don't have to.

What We Offer

Discover flexible ways to shop, exciting deals, and rewarding benefits designed to make every purchase simple and worthwhile.

Live Auctions on HiBid.com

Bid from the comfort of your home and win incredible deals through our live auctions hosted on HiBid.com.

Fixed-Price Shopping

On sterlingauctions.ca Find what you want and buy it instantly on sterlingauctions.ca — no bidding required.

A Wide and Ever-Changing Inventory

New arrivals are added regularly across all categories, giving you access to a constantly updated selection.

Free Local Delivery Within the London Area

For a limited time, enjoy free local delivery within the London area — shipping is on us.

Sterling Points Rewards

Earn 1 point for every dollar spent, and once you reach 1,000 points, you’ll receive $10 in store credit.

An Expanding Selection

Our inventory continues to grow, with plans to include premium and luxury brands in the near future.

Rewards

Rewarding Your Loyalty

We know you have choices, and we appreciate that you choose us. That's why we created Sterling Points — our loyalty rewards program designed to give something back every time you shop.
Earn 1 point for every dollar you spend, whether you're winning bids on HiBid.com or shopping fixed-price items on our website. Points are redeemable at a rate of 1,000 points = $10 credit toward any future purchase at sterlingauctions.ca. It's our way of saying thank you.
Note: Points expire if the account has been inactive “no points earned or redeemed” for 12 months.

Our Promise to You

At Sterling Auctions, you're not just getting a deal — you're getting peace of mind. We are committed to transparent listings, honest item descriptions, and fair pricing. Our team is available every day from 10:00 AM to 6:00 PM to assist you.

Thank you for choosing Sterling Auctions. Remember — Win Some, Save Some — Always.